Hot Diggity is a playfully designed hot sauce that doesn’t just keep its spice in the bottle. The hand drawn type gives this sauce a personal touch that makes you want to carry it around in your bag (like Beyonce).

The vibrant colors allows the brand to stand out in a crowded market and establish itself as the sauce-maker for a youthful thought demographic. The primary focus of the brand being the bottle wraps itself, it was important to find a unique design that would be easy to apply.