Brooke Rogers

Hot Diggity

Advertising, Branding, Package Design

Hot Diggity sauce is a craft hot sauce created in Pennsylvania. This unique lineup of sauce delivers strong heat and a whole lot of flavor by using all natural ingredients and exciting combos. 

Hot Sauce created in Brooke Rogers Kitchen

Branding

Hot Diggity is a playfully designed hot sauce that doesn’t just keep its spice in the bottle. The hand drawn type gives this sauce a personal touch that makes you want to carry it around in your bag (like Beyonce). 

The vibrant colors allows the brand to stand out in a crowded market and establish itself as the sauce-maker for a youthful thought demographic. 

With the primary focus of the brand being the bottle wraps itself, it was important to find a balance between affordable production of the labels and a unique design that would be easy to apply. With minimal space on a 5oz sauce bottle, the brand take was to call out the sauce’s flavor profile and ingredients.