Brand Development for Hot Diggity
Graphic Design. Art Direction. Identity. Logo. Package Design.
Hot Diggity sauce is a craft hot sauce created in Pennsylvania. This unique sauce delivers strong heat and a lot of flavor by using all natural ingredients and exciting combinations.
Hot Diggity is a playfully designed hot sauce that doesn’t just keep its spice in the bottle. The hand drawn type gives this sauce a personal touch that makes you want to carry it around in your bag (like Beyonce).
The vibrant colors allows the brand to stand out in a crowded market and establish itself as the sauce-maker for a youthful thought demographic. The primary focus of the brand being the bottle wraps itself, it was important to find a unique design that would be easy to apply.